Milton Keynes is often seen as having a reputation of being bland, ridged and the only things it's memorable for are the concrete cows and roundabouts – even by people who live in Milton Keynes!
So when DestinationMK set us the challenge to create a campaign that will turn heads and encourage people to think differently about Milton Keynes, we jumped at the chance.
Through the use of juxtapositions using striking images and bold copy, we developed creative designed to show the unexpected side of Milton Keynes with a particular focus on heritage and culture.
The creative runs with a dedicated hashtag: #unexpectedMK and as part of a wider integrated campaign, we want both residents and visitors to share their pictures of the unexpected things they see in Milton Keynes.
We’re delighted to say the campaign has been launched this week in key London transport locations such as Euston, Liverpool St and more.
This is just the start of what will become a growing campaign over the next twelve months, encompassing digital, radio & TV in 2016 & 2017, so let us know if you see anything #unexpectedMK.